The series revolves around Rothman, Greene, and Moore, a fictional advertising firm. The storylines center on the difficulties of securing accounts and the characters' personal lives.
After the Mink group wins a huge account, Denise sees Mason as the true creative force behind the victory and offers him a big promotion. Conner gets some serious news about his affair with an energy-drink marketer. And Sarah frets over how to break up with her boyfriend.