In the first episode, Badger goes to work at Redseven, a Stag and Hen weekend party planning operator based in Brighton. Red Seven get one thousand leads a week but are only converting 12% into deals.
Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity. Sales generated by the new members increased by 21% in her two week stay.