The Swift Effect
An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.
Episodes4
Breaking the Mold
How Taylor's bold moves have empowered artists and redefined taking control in the industry.
The Swift Effect on the NFL
Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.
The Swift Economy
Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.
A Legacy in the Making
A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.