Chevolution

"The image that launched a thousand t-shirts…"

Examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary film explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara.

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Release Date

April 1, 2008

Status

Released

Original Title

Chevolution

Runtime

1h 26min

Budget

Revenue

Language

English, Spanish

Production Companies

Red Envelope Entertainment