A model, a photographer, and a fashion designer work on an extravagant dress in the 11th hour before it’s first reveal. Both the model and the photographer try to push back against the sovereignty of the enigmatic designer, but their efforts only leave them more entangled in her control. As the tensions spill into the rest of the crew, their game begins to have increasingly high-stakes. Whilst they slowly descend into madness, it begins to appear as if the dress itself holds more influence than them.
