Master of the Mix

Master of the Mix is a reality television series and disc jockey competition. The 2010 season of the show had eight episodes and seven disc jockeys. The show was hosted by Just Blaze and judged by Kid Capri. Biz Markie was a regular guest. The contestants were DJ Jazzy Joyce, Rich Medina, Vikter Duplaix, DJ Scratch, DJ Rap, DJ Revolution and DJ Mars. The show aired half-hour episodes on Wednesday nights on the Centric television network with encore Saturday airings on Black Entertainment Television. The show, which debuted on November 3, 2010, is presented by Smirnoff.

Ben Silverman announced in September 2010 that his production company, Electus, would produce the show with financing from Diageo, parent of Smirnoff. The private screening premier on was held in New York City on November 2 and was attended by various luminaries in the Hip Hop music industry such as Grandmaster Flash.

The seven competitors have various wide-ranging experiences. Some have Grammy Award nomination; others have sold millions of albums; some have worked with some of the most popular current recording artists in the world. Among the DJs are the DJs of the Rock Steady Crew and EPMD. During the series the DJs compete in various challenges at venues across the world and most episodes will have eliminations. The surviving DJ who is chosen as "Master of the Mix" will win the sponsorship of Smirnoff as their official DJ at international Smirnoff-sponsored events for an entire year. The total value of the prize package, which includes custom-made Smirnoff bottle is $250,000.