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    Shopgirls: The True Story of Life Behind the Counter
    Shopgirls: The True Story of Life Behind the Counter
    Documentary

    Shopgirls: The True Story of Life Behind the Counter

    Dr Pamela Cox presents this three-part series following the journey of the shopgirl from an almost invisible figure in stark Victorian stores, to being the beating heart of modern shops.

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    Created By

    Status

    Ended

    Original Name

    Shopgirls: The True Story of Life Behind the Counter

    First Air Date

    June 24, 2014

    Last Air Date

    July 8, 2014

    Seasons

    1

    Episodes

    3

    Language

    English

    Production Companies

    Betty TV

    Networks

    BBC Two

    S01E03

    The New Cool

    During the London Blitz, shopworkers rescued evacuees and served customers from bomb-damaged premises. The war created flexible working opportunities on the shop floor and gave rise to a new concept, the working mum. By the 1960s, teenagers emulated the beautiful shopgirls working in trendy boutiques like Mary Quant's Bazaar in London's Kings Road. Shopgirls were crucial to the success of stores like Biba, where their jobs were more about modelling the clothes and hanging out rather than giving customers the hard sell.

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