An experimental documentary film that delves into the intricate facets of the issue of human dignity humiliation in Russia. The directors provide audiences with an unconventional perspective on situations where individuals are compelled to issue on-camera apologies for their words or actions. Through this experimental narrative approach, viewers will witness how it has become commonplace in modern Russia to extract apologies on camera. Some instances will evoke genuine sympathy as people grapple with public scrutiny. Simultaneously, other scenes will unveil the darker side of this trend, where apologies devolve into mere puppetry, extracted under the threat of personal and professional repercussions. The film incorporates a range of videos capturing moments of sincere apologies driven by a genuine acknowledgment of one's mistakes.