Orval Hobart Mowrer

Orval Hobart Mowrer was an American psychologist and professor of psychology at the University of Illinois from 1948 to 1975 known for his research on behaviour therapy. Mowrer practiced psychotherapy in Champaign-Urbana and at Galesburg State Research Hospital.(Wikipedia)

Animal Studies in the Social Modification of Organically Motivated Behavior
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Animal Studies in the Social Modification of Organically Motivated Behavior

1938