Lord Alan Sugar
An image from The Apprentice, one of the productions that also features Lord Alan Sugar.
Lord Alan Sugar

Lord Alan Sugar

March 24, 1947 — Hackney, London, England

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

The Apprentice

The Apprentice

2005

The Celebrity Apprentice Australia

The Celebrity Apprentice Australia

2011

Young Apprentice

2010